REVIEW · CITY TOURS
London: Go City Explorer Pass® – Tickets for 2-7 Attractions
London rewards good planning. The London Explorer Pass lets you choose 2 to 7 attractions from more than 90 options, then use those visits across 30 days instead of racing through the city in one packed weekend. I like the freedom to mix major sights with smaller museums, tours, food stops, and even stadium visits. I also like the easy phone-based entry and instant digital delivery. The main catch is simple: at $72 per person, you need to choose fairly expensive attractions to beat individual ticket prices.
This is not an all-you-can-visit pass. One credit buys one attraction visit, so the value depends on your choices. I would use it for places such as The View from the Shard, the Tower of London, Westminster Abbey, or the two-day Big Bus tour, not for several low-cost museums. Reservations and queues can also limit how much you fit into a day.
In This Review
- Key points to know before buying
- How the 2 to 7 credit system really works
- The View from the Shard and London’s big-ticket sights
- Museums, palaces, and places that reward a slower pace
- Big Bus, Thames cruises, and seeing London between stops
- Shakespeare’s Globe, Tower Bridge, and memorable tours
- Family activities, food stops, and unusual credits
- Using the Go City app without stress
- Reservations, queues, and the time you actually need
- Is $72 good value for your London plans?
- Who should buy the London Explorer Pass?
- Should you book it?
- FAQ
- How many attractions can I visit with the London Explorer Pass?
- How long is the pass valid?
- What attractions are included?
- Do I need to reserve attractions in advance?
- How do I use the pass?
- Does the pass include a hop-on-hop-off bus tour?
- Can I cancel the pass?
Key points to know before buying

- Use 2 to 7 credits over 30 days: Your pass begins when you visit the first attraction, not when you buy it.
- The best savings come from costly sights: The Shard, Tower of London, Westminster Abbey, and multi-day tours can make the $72 price worthwhile.
- The Go City app is your working ticket: It stores your pass, attraction details, digital map, opening information, and reservation instructions.
- Reservations matter at popular stops: Check requirements early, since having a credit does not always guarantee a same-day time slot.
- London traffic changes the math: The Big Bus tour can be enjoyable, but road delays may use much of your day.
- You can slow down: Unlike a consecutive-day sightseeing pass, this option gives you 30 days to use the credits.
How the 2 to 7 credit system really works

You select the number of attractions before purchase: 2, 3, 4, 5, 6, or 7. Each credit is used once, and your 30-day period starts at your first attraction visit. If you visit Westminster Abbey on Monday, for example, the clock begins Monday, not on the day you bought the pass.
That makes this pass different from a traditional city card that runs for a fixed number of consecutive days. You can visit one major sight, take a quieter day, then use another credit later. This works well if you are staying in London for several days or returning to the city during a longer trip.
The pass is most useful when you make a short list before buying. Compare the normal entry prices of the places you genuinely want to see with the $72 pass price. I would not buy seven credits simply because seven sounds like a bargain. A pass used for four worthwhile attractions can be better than a seven-credit pass padded with places you would not otherwise visit.
The advertised saving can reach 50 percent, but that is based on sample sightseeing plans. Your actual saving depends on the attractions you select, their current individual prices, and how many credits you use.
A few more options to weigh up in London
- London: The London Eye Entry Ticket
★ 4.6 · 35,875 reviews - From London: Harry Potter Warner Bros Studio Tour
★ 4.7 · 26,588 reviews - London: Westminster to Greenwich River Thames Cruise
★ 4.5 · 22,836 reviews
The View from the Shard and London’s big-ticket sights

The View from the Shard is one of the clearest reasons to consider the pass. It gives you a high outlook over London, and it is the sort of expensive, memorable stop that can quickly improve the pass calculation. If city views are high on your list, this is a stronger use of a credit than a modestly priced museum.
The Tower of London is another heavyweight choice. You can spend several hours there, so do not place it beside too many other major sights unless your schedule is generous. The same practical warning applies to Westminster Abbey. Both are important attractions, but queues and the time needed to see them properly can reduce the number of stops you manage in one day.
St. Paul’s Cathedral gives you a different kind of experience, with grand interior spaces and a major place of worship at the heart of the City of London. Tower Bridge offers a contrasting visit, focused on the bridge itself rather than a long museum circuit. Pairing one large sight with one shorter stop can make a much more comfortable day.
Kensington Palace is another prominent choice, while the Monument to the Great Fire of London, Wellington Arch, Apsley House, and the Household Cavalry Museum give you smaller historical visits to fit around other plans. I would use these as supporting stops, not necessarily as the main reason to buy the pass.
Museums, palaces, and places that reward a slower pace

The attraction list goes well beyond the headline sights. The Royal Botanic Gardens at Kew, Hampton Court Palace, Eltham Palace, Chiswick House and Kitchen Garden, and the Old Royal Naval College let you build a day around a specific area rather than crossing London repeatedly.
That geographic planning matters. London is large, and the pass does not remove travel time. A visit to Kew or Hampton Court Palace can take much of a day once you allow time for the attraction itself. Do not treat these as quick boxes to tick simply because they use one credit.
The Royal Observatory Greenwich and Prime Meridian, Cutty Sark, and the Old Royal Naval College can work well together in a Greenwich-focused outing. The Postal Museum, London Transport Museum, Museum of Brands, Florence Nightingale Museum, Freud Museum London, and the Garden Museum offer more specialized visits.
The Royal Air Force Museum London and The Courtauld Gallery add still more variety. The Courtauld can suit you if art is a priority, while the London Transport Museum is an easy choice for anyone interested in how the capital works and moves. The list also includes the Royal Albert Hall Tour and the Guards Museum.
This range is one of the pass’s best qualities. You are not forced to spend every credit on the same kind of sightseeing. Still, check the current app listing before setting your schedule, since attraction partners, opening hours, and access instructions can change.
Big Bus, Thames cruises, and seeing London between stops

The two-day Hop-On-Hop-Off London bus tour is among the most useful credits for a first visit. It gives you a broad look at the city and can help you get your bearings before choosing which places deserve more time. The open-top view also makes the ride part of the sightseeing rather than merely a transfer.
The weakness is London traffic. A full circuit can take much longer than you expect, and road congestion may leave you with less time for museums or timed entries. Use the bus as a sightseeing activity, not as a guaranteed fast way across town.
The City Cruises 24 Hour Thames River Pass offers another way to see the city. Water travel can give you a break from streets and provides a different view of landmarks along the river. It is a particularly sensible credit if you like sightseeing that combines transport with a planned activity.
A practical strategy is to use the bus or river pass on a day when you want a broad overview, then reserve your most important indoor attractions for separate time slots. Do not build a tightly packed plan around traffic-dependent services.
The pass also includes an open bus tour of Windsor. That is useful only if Windsor fits your broader plans, since it takes you beyond central London. Think of it as a dedicated side trip rather than a quick extra attraction.
A different kind of day out entirely:
- Magical London: Harry Potter Guided Walking Tour
★ 4.7 · 22,044 reviews - London: Madame Tussauds London
★ 4.6 · 20,915 reviews - London: Warner Bros. Studio Tour with Transfers
★ 4.7 · 17,586 reviews - London: Tower Bridge Entry Ticket
★ 4.7 · 15,560 reviews
Shakespeare’s Globe, Tower Bridge, and memorable tours

The Shakespeare’s Globe Exhibition and Theatre Tour is a strong pick for anyone interested in performance, London history, or the work of Shakespeare. It is more distinctive than simply entering another general museum, and it gives your pass a cultural stop with a clear identity.
Tower Bridge also makes a good choice because the visit is tied to a specific London landmark. You can combine it with nearby City sights, but allow time for queues and the bridge attraction itself. The pass is not a skip-the-line promise, and one report described extra waiting for pass holders at some entrances.
Royal Albert Hall Tour, Chelsea FC Stadium Tour and Museum, Arsenal Stadium Tour, Tottenham Hotspur FC Stadium Tour, Wembley Stadium Tour, Twickenham Stadium Tour and World Rugby Museum, and Kia Oval Ground Tour broaden the appeal. These are excellent additions for sports fans, but they will not suit every member of a sightseeing group.
The Dare Skywalk, Up at the O2, Sherlock: The Official Live Game, Brit Movie Tours, Brit Music Tours, Brit Icon Tours, and the London Bicycle Tour Company add more active or themed choices. Some need advance planning, and the Go City app is the place to check the current instructions.
Family activities, food stops, and unusual credits

Families have several options beyond traditional museums. London Zoo, LEGOLAND Windsor, and Chessington World of Adventures can make the pass attractive for a family whose main plans already include one of these destinations.
The caution is time. A large family attraction can occupy most or all of a day, so do not count it as one quick credit. If you use the pass for LEGOLAND Windsor or Chessington World of Adventures, calculate the separate ticket price carefully and check the travel demands before committing.
For lighter activities, you can choose Swingers Crazy Golf at the West End or City venue, All Star Lanes bowling, Curzon Soho, Mayfair, or Bloomsbury cinema tickets, and the Chocolate Cocktail Club, which includes one free cocktail. The Strand Cocktail at The Top Hat, Bermondsey Bierkeller, and Fuller’s Brewery Tour provide still more food and drink options.
The London Food Walking Tour and a meal at the Seashell of Lisson Grove can turn a credit into part of your evening. Hard Rock Café London is also included. These choices make the pass feel less like a museum bundle, but they may offer weaker financial value than a costly landmark, so compare prices first.
Using the Go City app without stress

Your digital pass arrives instantly, and the Go City app holds the sightseeing information in one place. Sync the pass with the app by following the instructions in your booking confirmation. The app also includes a digital map, attraction details, opening times, and current access instructions.
Entry is generally handled by scanning the pass at the attraction. Several people found the process easy and had no trouble at different museums and exhibits. That convenience is real: you do not need to manage a separate paper ticket for every stop.
The app is not just a storage wallet. Use it before each sightseeing day to check reservations, opening hours, and any changes to the attraction lineup. Popular places require reservations, and the pass does not remove that requirement.
Take a screenshot of important details if you are concerned about phone access, but the supplied information specifically directs you to use the app. Keep your phone charged, since the pass is digital and your access depends on displaying it.
Reservations, queues, and the time you actually need

The biggest mistake is treating credits as guaranteed appointments. Popular activities require reservations, sometimes well ahead of your visit. Reserve the attractions that matter most before filling the rest of your schedule.
Queues can also change the value. Westminster Abbey and the Tower of London may take hours, and one person used only four credits over two days because the major sights and lines consumed so much time. That is not a failure of the pass, but it is a reminder that London sightseeing is measured in time, not just ticket count.
Some pass holders have also experienced a separate wait at entrances. Check the entry instructions carefully, and arrive with enough space in your day. A pass can make admission easier, but it cannot make a crowded attraction smaller.
I would plan one major attraction and one smaller stop on most days. Add a bus ride, river cruise, shopping, or a relaxed meal rather than forcing four headline sights into a single itinerary.
Is $72 good value for your London plans?

At $72 per person, the pass is good value when you use it on several higher-priced attractions. The Shard, Tower of London, Westminster Abbey, St. Paul’s Cathedral, and a two-day bus tour form the kind of combination that can make the numbers work.
It is less convincing if you choose only inexpensive museums, use just one or two credits, or spend most of your time walking around free public sights. One person found the convenience worthwhile but did not save money. Another found the pass especially valuable when visiting several attractions without committing to consecutive days.
That distinction is important. You are paying for both admission and flexibility. If you know you want a compact run of major sights, compare this pass with individual tickets and any other London sightseeing products available for your dates.
The pass can also prevent small decision hassles. Having several admissions in one phone app is convenient, especially on a first visit. But convenience alone does not guarantee a bargain.
Who should buy the London Explorer Pass?
I would recommend it to you if you have a clear list of costly attractions and want up to 30 days to use them. It suits a first London visit with a mix of major landmarks, a bus or river tour, and one or two focused museums.
It is also a good fit for families and mixed-interest groups. One person can choose a football stadium tour, another can choose a palace or museum, and the credits do not have to follow one fixed sightseeing route.
I would be cautious if your schedule is short, your plans are unformed, or you dislike reservations. The pass rewards planning. It will not compensate for London traffic, long lines, closed holiday hours, or an attraction that does not fit your day.
The overall rating of 4.3 from 1,111 reviews matches my reading of the product: easy to use, broad in choice, and often good value, but not an automatic money saver.
Should you book it?
Book the London Explorer Pass if you can name at least two or three expensive attractions you genuinely want to visit, then reserve the most popular ones early. Build your days by area, allow for queues, and use the app as your daily reference.
Skip it if your plans center on free sights, low-cost museums, or a slow schedule that may leave credits unused. For many people, the best version is a carefully chosen 3 or 4-credit pass, not the largest package. The pass works best as a flexible London toolkit, not as a challenge to use every credit at any cost.
FAQ
How many attractions can I visit with the London Explorer Pass?
You can purchase a pass for 2, 3, 4, 5, 6, or 7 attractions. One credit equals one attraction visit.
How long is the pass valid?
The pass is valid for 30 days after your first attraction visit. Activation begins when you use it for the first time.
What attractions are included?
More than 90 attractions, landmarks, museums, tours, food experiences, stadium visits, and family activities are included. Options include The View from the Shard, the Tower of London, Westminster Abbey, St. Paul’s Cathedral, Tower Bridge, Kensington Palace, London Zoo, and more.
Do I need to reserve attractions in advance?
Some of the most popular activities require reservations. Check the Go City app for the latest reservation instructions and reserve early to avoid disappointment.
How do I use the pass?
The pass is digital. Follow the instructions in your booking confirmation to sync it with the Go City app, then present it for scanning at participating attractions.
Does the pass include a hop-on-hop-off bus tour?
Yes. The package includes a two-day Hop-On-Hop-Off London bus tour with Big Bus Tours. An open bus tour of Windsor is also listed as an option.
Can I cancel the pass?
You can cancel up to 24 hours in advance for a full refund. The booking also offers a reserve-now, pay-later option, subject to the booking conditions.
Just added in London
- London: Afternoon Tea at The Milestone with Champagne Option★ 4.8 · 36 reviews
- London: Madame Tussauds Fast Track Entry & Champagne Bar★ 4.4 · 20 reviews
- London: The Shard Entry Ticket with Champagne★ 4.5 · 147 reviews
- London: Bicester Village Shopping Day Trip with Coach Ride★ 3.8 · 8 reviews
- London: Burlesque Cabaret Show in the West End★ 4.2 · 127 reviews
- London: Camden Market Guided Walking Food Tour★ 4.8 · 15 reviews
- London: Forbidden Nights Male Strip Show and After-Party★ 4.4 · 82 reviews
- London: Royal Observatory Planetarium Show Entry Ticket★ 3.9 · 89 reviews
City Tours, compared.

City & Beatles Tour with Live Guide & Live Music
Read our review →
University and City Walking Tour with Alumni Guide
Read our review →
Etihad Stadium: The Manchester City Stadium Tour
Read our review →
City and University Tour, including college entry
Read our review →
City Walking Tour with Optional Roman Baths Entry
Read our review →Other lists this tour turns up in



